Resumé

Jessica Kennon Spencer

2423 S. Brentwood Boulevard • Springfield, Missouri 65804
(417) 827-4328 • hello(at)jessicaspencerdesign.com

PDF Resumé

Introduction

I’m a creative leader who loves the work, gets the big picture, thrives on collaboration, and asks “why?” before everything else. I’m working to continue to grow professionally as a designer, director, and collaborative partner.

Professional Experience

Mostly Serious

Creative Director, December 2016-present

  • Leads company's creative approach in web and marketing services and manages growth of creative team members including designers, creative copywriters, video and motion producers, and external creative vendors
  • Member of company leadership team, shaping company approach, strategy, and cross-departmental organizational systems
  • Leads internal marketing team, supporting business development with a comprehensive marketing plan, yearly objectives, and overseeing cross-departmental execution
  • Works directly with clients on new relationships to facilitate foundational strategy and propose company solutions through strategic planning meetings, foundational research phases
  • Collaborates with account managers in drafting proposals, scopes of work, and production team briefs
  • Champions a collaborative approach to work seamlessly with front-end designers and developers, engineers, writers, and account service to make sure projects are pitch perfect from concepting to launch
  • Helped to drive a company initiative to expand into digital marketing and advertising services—a new revenue channel for the company

Featured Projects: Aces Baseball, 417 Magazine, The Carpet Shoppe, Burrell Health

Marlin

Art Director, October 2014—December 2016

  • Managed creative approach for Marlin client Bush’s Best, including advertising campaign design, digital media and website needs
  • Executed full campaigns for Marlin clients French’s Food Service and Starbucks, including a hand-illustrated design used nationwide for a seasonal Starbucks B2B promotion

Featured Projects: Starbucks Coffee, Miscellany

417 Magazine

Art Director, February 2012—October 2014

  • Responsible for all creative aspects of monthly lifestyle magazine, quarterly home magazine and twice-annual bridal magazine, including layout, photography, illustration, styling, advertising placement, and printing
  • Effectively managed in-house teams of designers, interns, photographers and stylists on complicated projects under rigorous deadlines
  • Redesigned 417 Magazine for improved look and quality, better organization, expanded content and more exciting story packaging
  • Garnered “Best Feature Design” nomination for a cover story design from the City and Regional Magazine Association

Community

Springfield Creatives

Founding Board Member (2013), Meetings Committee Chair (2013-2016), Communications Committee Chair (2013-2016, 2019)

Helped to found community organization that builds meaningful connections between creative professionals, agencies and businesses through professional development, portfolio reviews, jobs boards, mentorship programs, and special events.

Expertise

Capabilities
  • UX design
  • UI design
  • Information architecture
  • Digital strategy
  • Project and team management
  • Presentation and pitching
  • Creative direction
  • Content development
  • Essential copywriting
Know-How
  • Organizational processes & systems
  • Analytical and user research methods
  • Prototyping and user testing
  • Technical logic patterns for development
  • Design for accessibility
  • Adobe Illustrator, Photoshop, InDesign
  • Sketch, Figma, Invision
  • Keynote, Powerpoint

Education

B.F.A. in Graphic Design, Illustration

Missouri State University, Graduated 2010

Art and design curriculum including typography, art history, advanced illustration and image design, photography, sculpture, and more. Core academic study including creative writing, communications, marketing, and business leadership course work.

Thanks for looking.

JKS