The Carpet Shoppe's Core Pillars
We took the iconic Springfield business through our Groundwork phase at Mostly Serious in order to learn more about how it can better position itself within the competitive local flooring market. The great news? The Carpet Shoppe is the real deal—an honest-to-goodness great business with a ton going for it. We identified five pillars on which The Carpet Shoppe can lean and grow. Messaging that satisfies one or more of these pillars enables The Carpet Shoppe to differentiate itself in a crowded market and make meaningful overtures to prospective customers.
UX/UI Design: Jessica Kennon Spencer
Development: Chad Spencer for Mostly Serious
Copywriting: Molly Riddle-Nunn
Brand Positioning: Lucy Howell, Chelsea Begley, Molly Riddle-Nunn, Jessica Kennon Spencer