Digital design built from airtight strategy.

I hang my hat at Mostly Serious—a midwestern digital-first agency as Creative Director.

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Learn more about my approach to tackling projects through objective-led strategy.

I’m a creative leader who loves the work, gets the big picture, thrives on collaboration, and asks “why?” before everything else.

About Me

A post-stigma approach to mental healthcare access

Conversations about providing better access to mental healthcare resources have gone nationwide. Burrell Behavioral Health’s rebranding gave one of the regions most comprehensive care facilities an approachable, vibrant update that encourages these crucial conversations. The new Burrell website helps users find quick access to walk-in clinics, connect with Burrell’s extensive services, and get help right now if needed.

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A home run for baseball’s second biggest agency

Puns aside, it was an incredible opportunity to create a completely custom website for Brooklyn-based ACES Baseball agents. They needed a special website experience to attract potential recruits, highlight player services and statistics, and reflect the impressive industry-leading agency they’ve built. Super slick scrolling animations, custom pen & ink illustrations, and modern typography earned this site a Gold Addy, and the Judges Award for Overall Design in 2019 from the American Advertising Federation.

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Let’s talk process.
In fact, let’s wax poetic.

In my world, process isn’t a buzzword—it’s how the work gets done, and it’s the biggest reason why it’s good. Leading large-scale projects has helped me build a foundational, objective-led approach that makes for watertight work.

My Approach

JKS